EXPERT INSIGHTS TO BUILD, GROW, AND OWN YOUR PRESENCE
The Foundation Factor
How to Build, Grow, and Own Your Online Presence from Scratch
We’re not just here to drop tips, we’re here to give you a real-world blueprint. From startup strategy to scaling smart, this blog delivers actionable insights to help you take control of your brand, website, and marketing from a solid Foundation Factor System™.
This Blog Is Built for Builders
Whether you’re a business owner, marketer, freelancer, or just trying to figure it out, we’re writing for you. No fluff. No recycled junk. Just the real stuff we use every day to help clients win online. First articles are dropping soon so stay tuned.
Latest Articles from The Foundation Factor
2025 Website Rebuild and SEO Redirect Checklist
A complete website rebuild and SEO redirect checklist for preserving rankings and improving accessibility. If you’re planning to rebuild or move your website, read this first. It’s a real-world guide from experience on how to protect your SEO, preserve domain...
Understanding Google Search Console and Google Analtyics
Learn how to use Google Search Console and Google Analytics to understand your website’s visibility and visitor engagement. Most website owners know their site should be bringing in traffic, but few understand how that traffic happens or where to find the answers. Two...
SEO Maintenance for Creative Brands
Search engine optimization isn’t a one-time task, it’s an ongoing process of refinement, maintenance, and consistency. Whether you’re running a band, a boutique, or a marketing agency, your website is a living system. If you stop maintaining it, rankings fade, links...
Local SEO Tune-Up for Service Businesses: Why Regular Optimization Matters
Search engine optimization isn’t something you can set once and forget. Even the best-built websites start to slip over time if they aren’t updated and maintained. Algorithms evolve, competitors adapt, and user behaviors shift. For service-based businesses, where...
Unleash Your Potential | SEO Optimization for Entrepreneurs with Kern River Surf Co.
Improving SEO scores live inside a Watch Me Work session with Greg DeWitt. The Gogo Marketing "Watch Me Work" Gogo Live sessions are designed to show entrepreneurs exactly how strategic marketing, website development, and SEO optimization for entrepreneurs come...
First Gogo Live Watch Me Work Session on Skool with The Foundation Factor
Building a WordPress Subdomain from Scratch on Skool with The Foundation Factor Today I hosted my first live Watch Me Work session on Skool, and it was a blast. These sessions are designed to show the unpolished, behind-the-scenes process of building and growing...
Alex Hormozi’s 100M Money Models | Lessons from the Biggest Book Launch in History
When you’ve been around marketing for 30+ years, you get used to big claims. But every so often, an event comes along that actually delivers. A few weeks back, while driving home from LA, I got an email about the upcoming launch of Alex Hormozi’s new book, 100M Money...
Lead Generation for Generation X | 5 Proven Ways to Drive Traffic to Your Website
When it comes to lead generation, Generation X plays by different rules. We’re not tech-averse. We’re not afraid to try new platforms. But we also don’t buy into every shiny tactic that lands in our inbox. Send me a cold email from a random Gmail address, and I’ll...
The Foundation Factor | Choosing the Right Website Platform for Your Business
Every solid build starts belwo the surface. Before you pour concrete, you test the soil. Before you frame walls, you survey the land. Building a business website is no different. What you see on the surface is only as strong as the platform and planning underneath....